Tag: YouTube

The holidays are in full swing, and YouTube is the place to be for festive cheer and shopping inspiration! From fashionistas to tech enthusiasts, creators are curating everything from dazzling decorations and party-perfect recipes to the most sought-after gifts.

PS5 Unboxing Magic Short #christmas #ps5
Tech and beauty top the shopping list
Our 4-week #HolidaywithYouTube campaign resulted in creators, including shopping stars Melissa Metrano and Steve Natto, sharing thousands of Shoppable videos. From gift guides for everyone on your list to holiday decorating and hosting ideas, here’s what viewers are loving:

Tech continues to be a shopping holiday favorite, leading the category this season. Viewers are turning to expert “Techtubers” for in-depth reviews, product walkthroughs, and “listicle” videos that call out this year’s must-haves. Popular choices include the Samsung Galaxy Z Fold and the DJI Mic Mini, a budget-friendly wireless microphone system for creating high-quality content.

In 2024, Foundry artists didn’t just make music, they made history. With chart topping hits and first ever performances, it was a year of firsts, breakthroughs, and unforgettable moments for the artists of YouTube Music Foundry.
Earlier this year, we introduced you to a diverse and incredibly talented group of rising stars and welcomed many more over the following months. We worked closely with them to get them the resources and support they needed to make their mark; and what a year it’s been! From electrifying live performances to chart-topping hits, these artists have proven the power of independent music.

In a recent video released by Creator Insider, YouTube Shorts Product Lead Todd Sherman sits down with successful Shorts creator Jenny Hoyos to discuss the nuances of creating engaging short-form content.

The Hook is Everything
Jenny emphasizes the critical importance of hooking viewers within the first second of a Short, using a three-step formula of shock, intrigue, and satisfy. This aligns with the fast-paced nature of Shorts consumption, where viewers quickly swipe through videos in the feed.
Thumbnails: Less Important for Discovery, More for Branding
An interesting point of discussion was the role of thumbnails for Shorts. Both Jenny and Todd agree that thumbnails are less crucial for attracting viewers in the Shorts feed compared to long-form videos. However, they acknowledge the value of custom thumbnails for maintaining a professional channel aesthetic and appealing to brands.