Tag: Envato Elements

Envato has joined the Digital Media Licensing Association (DMLA) to continue working towards creating a fair and transparent ecosystem that benefits the creative community.

This announcement comes just after Envato announced its partnership with BRIA AI to help develop and launch one of the first licensed visual Generative AI foundation models for commercial use that facilitates compensation for creators whose work contributes to training the model.

The DMLA is a non-profit trade association who have been around for over 70 years. The DMLA was established in 1951 by a group of New York stock photo agencies concerned about protecting their original transparencies.

While the media landscape has changed significantly during the DMLA’s life, its core mission has remained: to protect the rights of creators and their representatives in the media licensing community.

The DMLA achieves this by using its legal committee to lobby on behalf of the industry for strong intellectual property (IP) and copyright legislation. It also serves as a platform for industry leaders to connect and collaborate on issues facing the community.

As a member of the DMLA, Envato will collaborate with other DMLA members to address industry challenges, establish best practices, and develop standards for both licensors and licensees. Envato’s involvement in the association will help shape a fair and transparent framework that benefits content contributors, customer creatives, and the industry as a whole.

“As a global scaling business, one thing that will never change is our unwavering support of our creative community, and we’re looking forward to collaborating with members of the DMLA as we lead the evolution of creativity in our industry,” says Envato Chief Strategy Officer, Alyssa Buchardt.

By joining the DMLA, Envato aims to reinforce its dedication to doing the right thing by the contributor community while empowering customers to thrive – providing them with the content they need to succeed in their creative endeavors.

If 2023 swept you up in a whirlwind of change, you’re not alone. The past year served up plenty to fuel our determination and push our boundaries but also delivered shining moments of creativity and entertainment that brought joy and inspiration.

As Artificial Intelligence and Large Language Models evolved at breakneck speeds, society was forced to ponder how we would continue to reward and celebrate human creativity. We considered how we would harness these technologies to increase the accessibility of creative tools and content creation and – against this turbulent background – remained committed to helping our community soar.
This Impact Statement reflects our efforts to serve the creative community as a whole. We’ve reached new milestones in subscriber numbers and author earnings. We’ve leveraged AI to elevate the onsite experience for subscribers across the globe, increased internal productivity across all our teams, and done so while supporting creatives as the evolution of technology unfolds – showing that creativity and technology can co-exist.

As we strive towards our vision of becoming the intelligent and essential creative companion, we remain steadfast in our efforts to empower all creatives to thrive. Without further ado, here’s the impact Envato has made over the past year.

“Where words fail, music speaks.” For anyone who has ever struggled to find the perfect track for a project, Envato—the global destination for digital creative assets and templates—has introduced Sounds Like search to make music discovery easier than ever. Part of an exciting series of updates to revamp Envato’s music library, this innovative tool enables users to find royalty-free music based on sound, not just keywords, making music discovery simpler, faster, and more intuitive.

Envato’s Sounds Like search feature is a game-changer for creatives, filmmakers, and marketers who know the struggle—and time-consuming nature—of matching music to mood. By pasting a URL from Spotify or YouTube, users can instantly access a curated list of tracks in Envato’s library that mirrors the vibe, tempo, instruments and style of their chosen reference.

“We know from speaking to our users that music is hard to find using words,” says Marine Bassy, Head of Product at Envato. “With Sounds Like search, users can search based on the type of track they are looking for based on what they’ve heard before vs having to describe it.”

So how does it work? Every track in the library has a unique ‘fingerprint’, created by the same AI-powered system behind Envato’s decade, genre, and theme filters. When a user copies their Spotify or YouTube reference into the Sounds Like search bar, the system does the heavy lifting—analyzing and fingerprinting parts of the track to compare against tracks in the Elements library. This instantly curates a list of similar tracks, helping the customer find the perfect soundtrack.

With Sounds Like search, Envato is helping their users to connect with music in a way that is more intuitive than ever before. Whether cutting together an epic film trailer or creating background music for a podcast, the tool helps to find tracks that fit—faster.