Digital channels are seeing a huge surge of content, as the need to create personalized digital experiences is growing every day. There are more channels, markets, and formats to deliver content than ever before — and a greater need for seamless digital experiences.
Every company has processes to create and activate content, but many are inefficient and incomplete. The good news is that these processes can be managed with clear roles and responsibilities, complete strategies, and integrated AI, technology, and data.
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