Category: Linkedin

I have the pleasure of hearing from you and members across LinkedIn how much value you get from our professional community we’re building. Equally important, is that in order for you to find that next job, learn new skills, or connect with others, you want to feel confident that the people you come across are authentic.

In June, companies globally reported a rise in fraudulent activity across the internet, and I shared in this post about how we were tackling the issue on LinkedIn. I am eager to share that as part of our ongoing commitment to keeping LinkedIn a trusted professional community, we are rolling out new features and systems to help you make more informed decisions about members that you are interacting with and enhancing our automated systems that keep inauthentic profiles and activity off our platform. Whether you are deciding to accept an invitation, learning more about a business opportunity, or exchanging contact information, we want you to be empowered to make decisions having more signals about the authenticity of accounts.

Here’s a preview of what we’re testing and rolling out globally over the next several weeks, and how it’s designed to help keep you safe.

Introducing “About this profile”

We’re adding a new “About this profile” feature that will show you when a profile was created and last updated, along with whether the member has verified a phone number and/or work email associated with their account. We hope that viewing this information will help you make informed decisions, such as when you are deciding whether to accept a connection request or reply to a message.

Starting this week, you can find the “About this profile” feature on each LinkedIn member’s profile page, and soon you’ll see it in more places over the coming weeks, including when viewing invitations and messages. For work emails, our plan is to start with a limited number of companies, but you can expect to see this expand as we add additional companies over time.

Today, we’re sharing the next post in our Safety Series, as we explore unauthorized scraping on the platform. In our first post, we told you about our definitions of what is and isn’t scraping, and the work our teams do to prevent unauthorized scraping. We’re going a bit deeper into the technical side, as our Anti-Abuse AI team shows how machine learning can help stay ahead of bad actors who want to misuse your information.

Read more about how our teams are using activity sequence modeling techniques against scraping here.

So many of us are thinking about what comes next when it comes to work. The reality is we are in the midst of a moment of unprecedented change, coined as the Great Reshuffle, where people are rethinking everything about how they work and why they work. As such, people are taking control of their career in new ways, leaning on their network and honing their skills. In fact, comparing this year to last year, our members watched 53% more hours of learning content.

Whether you need a fresh role or just a fresh perspective, we’re launching a new way for them to engage with instructors in real-time.

Introducing Office Hours

We consistently hear from our members that they want new ways to stay on top of timely topics. The world of work is changing so quickly, with new challenges emerging every week that professionals are hungry to discuss with one another. That’s why throughout the pandemic, we’ve seen learners embrace social learning features like Q&A, where they can ask the LinkedIn Learning community a question and get answers from instructors, their network, or their co-workers.

We’re excited to introduce a new Office Hours feature that lets instructors host live events on LinkedIn Learning. With Office Hours, learners are able to stay on top of industry trends and interact with experts and fellow learners in real-time by posting questions, comments and reactions.

Office Hours also makes it easy for instructors to take part in the growing creator economy, using our platform to build their audience in a relevant professional context. I’m excited to already hear from our instructors that this feature allows them to connect with learners in an authentic and personal way that drives deeper engagement and wider distribution.