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Digital channels are seeing a huge surge of content, as the need to create personalized digital experiences is growing every day. There are more channels, markets, and formats to deliver content than ever before — and a greater need for seamless digital experiences.

Every company has processes to create and activate content, but many are inefficient and incomplete. The good news is that these processes can be managed with clear roles and responsibilities, complete strategies, and integrated AI, technology, and data.

If you’ve used more than one Adobe tool over the years, you’ve probably noticed similarities: application layout, icon design, and color palettes, to name a few. These are all components of our design system, Spectrum , first introduced over ten years ago. That system is what makes all Adobe experiences “feel like Adobe.”

Today we’re introducing Spectrum 2, the most significant update to our design system to date. Adobe’s audience is growing, with generative AI through Adobe Firefly expanding our reach to new users. At the same time, Adobe continues to provide professionals with the tools they need for creative work, marketing, and more. Spectrum 2 aims to make Adobe tools even more intuitive, inclusive, and easy to use across all platforms, while supporting our mission to enable creativity for everyone.

Here’s why we’re updating our design system now and what you can expect when it rolls out across all Adobe experiences in 2024, with a sneak peek at the end of this article.

At this week’s NAB conference, we announced new innovations like text-based editing and automatic tone mapping in Adobe Premiere Pro , and celebrated 30 years of Adobe After Effects . We also extended Frame.io to support photo and PDF review, giving decentralized marketing teams a unified, intuitive cloud hub to collaborate on files.
For more than three decades, Adobe’s family of video and audio applications have been the tools of choice for the world’s most talented creative professionals. This year alone, our applications have helped bring 10 Oscar-nominated films to life, including the Best Picture and Best Editing winner, “Everything at Once, Everywhere.” Additionally, the creators of Adobe Substance 3D Designer won a Scientific Technical Award from the Academy of Motion Picture Arts and Sciences® (Adobe’s third Oscar), and nearly two-thirds of the films screening at the 2023 Sundance Film Festival were edited in Premiere Pro.
For over 10 years, Adobe has provided hundreds of AI-powered features through Adobe Sensei , Adobe’s AI and machine learning framework. Features like Auto-Framing and Remix in Premiere Pro and Content-Aware Fill for video in After Effects are already helping video and audio professionals around the world create amazing content, faster.

We’re entering a new era where generative AI will enable a natural conversation between creator and computer, where writing your own words and simple gestures will combine with the best of professional creative app workflows to enable new creative expression.