In a recent video released by Creator Insider, YouTube Shorts Product Lead Todd Sherman sits down with successful Shorts creator Jenny Hoyos to discuss the nuances of creating engaging short-form content.
The Hook is Everything
Jenny emphasizes the critical importance of hooking viewers within the first second of a Short, using a three-step formula of shock, intrigue, and satisfy. This aligns with the fast-paced nature of Shorts consumption, where viewers quickly swipe through videos in the feed.
Thumbnails: Less Important for Discovery, More for Branding
An interesting point of discussion was the role of thumbnails for Shorts. Both Jenny and Todd agree that thumbnails are less crucial for attracting viewers in the Shorts feed compared to long-form videos. However, they acknowledge the value of custom thumbnails for maintaining a professional channel aesthetic and appealing to brands.
Shorts vs. Long-Form: A Different Storytelling Approach
The conversation also delves into the differences in storytelling between Shorts and long-form content. Jenny describes her approach as focusing on individual “bits” that tell a mini-story within the short timeframe. Todd expands on this, mentioning creators who excel at crafting even shorter, 15-second “moments” that capture a specific vibe or scene.
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