The holidays are in full swing, and YouTube is the place to be for festive cheer and shopping inspiration! From fashionistas to tech enthusiasts, creators are curating everything from dazzling decorations and party-perfect recipes to the most sought-after gifts.
Tech and beauty top the shopping list 🛍️
Our 4-week #HolidaywithYouTube campaign resulted in creators, including shopping stars Melissa Metrano and Steve Natto, sharing thousands of Shoppable videos. From gift guides for everyone on your list to holiday decorating and hosting ideas, here’s what viewers are loving:
Tech continues to be a shopping holiday favorite, leading the category this season. Viewers are turning to expert “Techtubers” for in-depth reviews, product walkthroughs, and “listicle” videos that call out this year’s must-haves. Popular choices include the Samsung Galaxy Z Fold and the DJI Mic Mini, a budget-friendly wireless microphone system for creating high-quality content.
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